Kia Soul Hamstar Concept

Remember those cool hamsters in Kia Soul commercials? The Kia Soul Hamster features a custom red and black color scheme, highlighted by a “star” graphic with the signature Hamstar script logo on the hood and off-black matte finish stripes on the sides.The interior is also redesigned with red/black sport cloth seat materials with black chenille stars affixed to the back side of the front headrests.

The "Kia Soul Hamstar Concept" puts the Korean brand's furry rappers from the Soul's advertisements front and center at the 2010 SEMA Show — and even gives a nod to the line of Hamstar clothing.

Exterior cues include black gloss and polished aluminum sport wheels. The black cabin gets black chenille stars on the backs of the front headrests.

The Kia Soul Hamstar Concept leads a pack of Kia vehicles into the SEMA show.

The Kia Soul White Tiger Concept is a precursor of the Soul White Tiger, which will go on sale in "the coming weeks," said Kia in a statement.

The Soul White Tiger Concept is inspired by "this year's Asian Lunar year animal — the Tiger," the Korean automaker said. Other details include white-finish 18-inch alloy wheels, a rear bumper cat claw appliqué and sport spoiler.

The Kia Forte Koup Type R Concept at the SEMA Show hints at "future production vehicle applications," said Kia in a statement.